Above is the self branding I designed near the end of Level 4. Looking back at it now, I'm not happy with it and I aim to completely change it.
First off, the use of a gradient isn't to my taste anymore, and the colours aren't complimenting enough... I used to like the effect but now I feel it doesn't reflect me.
The eye illustration is too ambiguous and doesn't have much of a meaning. The hand rendered type could definitely be made more stylised and less scruffy. The strokes are too thick which makes it harder to read.
Evaluating my past branding has made me realise that our progression is very fast paced, and our work is ever changing... whatever I design to promote myself this year, I will probably want to change in 6 months time.
