Tuesday, 10 February 2015

Taking Care of Business // Design studio research

We found some design studios around the world that produce quality work and have clear identities.

Five Thousand Fingers

Anti

Sorbet

Graphical House

Nine Sixty

Moby Digg

As a group we have discussed the features some of the studios have, such as how they describe and sell themselves. Here are a couple we read:

Anti
BIG IDEAS, VISUAL EXCELLENCY.Anti is a multi-disciplinary agency offering creative solutions to clients from every part of the world. We believe in simplicity, storytelling and creating fans.If you start telling about your passions and believes it will create an authentic sharing of experiences and passion between client and brand. Experiences recruit fans, and fans create financial opportunities. Tomorrows number one brands are the ones who can secure a strong concept with a correct visual signature.

Sorbet
Sorbet is a multidiscipline design studio based in Auckland, New Zealand. We help brands gain clarity, value and a collective vision through design.The motto is simple: tell your story, and tell it well.We help our clients establish a clear direction and identity, then match that with a strong design aesthetic that encapsulates exactly what their brand is about. Each project is meticulously researched, every avenue explored, with a bespoke visual language being the end result. It's more than just a logo to us, it's your story.
Both studios seem to describe themselves as being 'multi-discipline', which we discussed at the start is something that we wanted to be as we all bring something different to the table.
However we have now decided that it would make this project more straight forward if we narrowed down our practice. This will make it easier to create an identity for ourselves.




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