Taking Care of Business // Our identity as a studio

As a group we came up with key words we want to identify as:

• unique
• friendly
• good materials
• vibrant
• quality
• high standard
• progressive
• hand-rendered/digital(?)

These will help us to form our manifesto.

Name ideas:

• Stripe - most of us in the group wear stripes very often, so we thought it might represent us in a lighthearted way.
• Dot - coming from 'dot to dot', connecting ideas and outcomes clearly and effectively.
• Fresh Prints - I said 'Fresh Prince of Bel Air' jokingly as an idea which sparked the idea in Alec... it is an appropriate play on words.

The name idea 'Fresh Prints' made us think that we should focus on print design, which would help us in terms of identity as it is narrowed down.

However, we don't want to come across as solely practicing screen printing and the likes, so we need to focus on how to make it clear we are about poster design etc, anything that is printed out (which is most design).