Taking Care of Business // Fresh Prints: Final presentation and details

Manifesto

Who are we?

Fresh Prints is a collectively run studio, based in Leeds, founded by 5 young Graphic Designers from across Europe.

What do we do?

Publications, ad campaigns, installations, branding... Any work that primarily uses print to communicate.

We believe in embracing new technology, as well as using traditional techniques in a progressive way to create fresh, informed design.

Why choose us?

We work methodically to create beautiful things.

We want our work to be informed by both our experience and your needs, by creating an honest partnership with the client, wherever they are.

Attention to detail and knowledge of our craft helps us create vibrant, exciting and forward thinking design.

What do we stand for?

Honest, gimmick free working practice.

Critical engagement.

Ethically sound business practice.

Hands on design.

Yearly Costing

Wages: 80,000

Rent: 5,000

Printer: 600

Adobe cc: 3000

Insurance: 360

Materials: 1800

Accountant: 300

Total: 91,060

Required Income

Weekly: 1751.2

Per Person: 350.2

Per Day: 70.04

Price Per Day Per Person: 180

Price Per Hour Per Person: 30

Total weekly income of studio at full capacity: 4500

Running of the Studio

Day to day, we work as a collective to find and work on briefs to support the whole studio.

Our size gives us flexibility to work on projects either as individuals, small groups or an entire studio. We play to our strengths, and assign briefs and tasks to those whose skills suit them most.

The management of the studio is democratic, we have monthly business meetings and daily design catch-ups.

Target Market

Fresh Prints aims to be a viable company within the existing design industry both in Leeds and further afield.

As a relatively new company with a relative lack of experience, we will look for clients amongst small businesses and organisations, aiming to undercut larger studios and provide a more bespoke service.

Promotion

Our main outlet for displaying our work will be our website which will be updated regularly and carry the brand identity, an About page and a Contact Us.

We will also attempt to amass followers using popular social networks Twitter, Instagram and Facebook where our work will also be displayed. We realise the huge potential of these global networks.

Mock up of our branding identity, featuring business cards