Visual Identity
For my self branding, I have taken a playful and loose feel by using brushstrokes of paint. My reason for this is that it represents me in the sense that I love drawing and painting, or anything freehand.
The 'S' is (obviously) my first initial, but I used a paintbrush to create it, to make it like my own stamp or signature. using someone else's typeface would not feel right as I'm trying to represent myself in one letter. It also reflects my common creation of hand rendered typography and how crucial I think it is.
Almost all of my work incorporates illustrative or expressive touches... I feel unfulfilled by creating extremely minimalistic and clean cut shapes, as I feel its so common and can lack personality or a unique touch.
Saying this, I still enjoy creating simplistic designs that are functional and very straightforward. Hopefully this is reflected on the back of my business card, where I have made it as simple as possible using Futura in capital letters. I chose Futura as it is a very clear and easy to read sans serif font, that still has a young and exciting touch to it. Fonts that are often used like Helvetica or Univers do not reflect me... I find them too cold and invisible.
I have spaced out the letters so that the type is bolder and stands out more, thus seeming like more of a statement.
I have used both blue and red brushstrokes on different formats of my branding, to create more of a wider colour scheme, and to make the pattern fresher.
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Promo Pack
My project pack consists of an introduction about myself, a simple creative CV, and some samples of my work. I represented my brand clearly through the booklet by using the familiar brushstrokes and logo, as well as Futura and Biko (very similar) in regular and bold throughout.
I tried to keep the booklet as simple as possible with a minimalist style, to contrast with the featured work as its all very colourful and illustrative... it can speak for itself.
In the CV, I made it lighthearted by adding my personality traits and my interests outside of design. I think this makes it more personal and makes it seem more human.
Although I enjoy most aspects of design, I put illustration, branding and editorial as my focuses, as they are the areas I seem to be the most skilled in and with the most experience. I'm still not set on one area to focus on in the future.
I used a photograph of myself in the introduction to make myself more memorable and show confidence and personality.
Online Portfolio
I created a Behance account a couple of years ago, but only started uploading content in second year (but have included some works from Level 4). I have found the site vastly useful for many different reasons:
- finding lots of inspiring work to scroll through
- discovering new designers and design studios
- learning how to get maximum exposure through layout and presentation of posts
- networking via follows and comments on peoples work and vice versa
- an online base for my work, so anyone can access it at any time
- supporting fellow students and their work
I have learnt that to be discovered by others, presentation is key, so over the past couple of months I have photographed some work more professionally and have been constantly editing posts to try to make them more appealing and user friendly to scroll through.
I also have been commenting on a lot of peoples' work that interests me, as this makes yourself known and is a good way to be remembered, or spotted by people reading the comments.
I have used a friendly photograph of myself as my icon, to make myself more memorable and also to humanise my page, and make it seem more genuine and down-to-earth. I may edit it to add some of my branding at a later date.
Behance is a nice way to keep tabs on popularity of your work and it is definitely a confidence booster to see the amount of 'appreciations'. It spurs me on to upload more work and show people what I am capable of.
I have used online downloads of mockups to present certain work in a more professional setting, which makes it a lot more presentable. I have also put thought into choosing appropriate cover photos for each post, to draw people into clicking on it. Sometimes that means showing close up details, or just the overall outcome.
On each post I have chosen an array of photos that show clear details. Written text explaining the designs is always included, but I try to keep it as brief as possible to keep people's attention.
My online portfolio - http://behance.net/sophiem
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