Wednesday, 22 April 2015

OUGD502 // Design Strategy Presentation



For my self branding, I took a playful and loose feel by using paint brushstrokes, as it represents me in the sense that I love drawing and painting, or anything freehand.

I used a paintbrush to create my initial, to make it like my own stamp or signature. using someone else’s typeface would not feel right as I’m trying to represent myself in one letter. It also reflects my regular use of hand rendered typography through out my work.


My promo pack consists of an introduction about myself, a simple creative CV, and some samples of my work.
I tried to keep the booklet as simple as possible with a minimalist style, to contrast with the featured work as its all very colourful and illustrative... it can speak for itself.

In the CV, I made it lighthearted by adding some info about myself as a person outside of graphic design, which makes it more personal... i think it’s important to sell your personality just as much as your work.­


 I use Behance quite regularly to share my work, i like the interaction aspect of it that isn’t present with a personal website - which i haven’t made for myself yet.
For now i feel comfortable with just an online portfolio like this.

Its quite rewarding to see people view and appreciate my work, as its a confidence boost and it definitely motivates me to get more work up there. I think its important to expose work to the outside world at this point, because thats who we’re designing for.

I’ve learnt alot about presentation from looking at designs in the industry, photographing work well is crucial to exposure on sites like this which is something i’m building on.

I’ve also found a lot of great work on Behance as well as designers and studios, its good to see a constant stream of what they’re up to.


In level 5 i have improved on my research skills a lot, and how to not always go for obvious design, but more conceptual.
this is something that developed with the responsive module, as the projects were for the outside world with real target audiences - something i haven’t experienced before.

When i created this film poster for Her, i looked into the scenes and settings in the film and colour schemes used throughout which were quite particular.
Putting strong research in was also vital with the penguin book cover competition and secret 7.
I’ve found responsive to be the most important module in shaping my style and its given me alot of confidence and insight into the industry and how it works.

With getting my design put on sale on the Feathr website, it goes to show that competitions and live briefs can go along way and are important experiences as students.
 My main interests are branding, editorial and illustration.


Branding is something that’s grown on me lately, as I've learnt a lot about how it works through COP research and theres a lot more to it than i thought.

Working with a person or a company’s assets and connotations makes for an interesting process and a meaningful outcome that needs to portray them for the long run so its really important. Its a lot more than just the visuals.

Editorial is something that I haven’t worked with much, but its something I want to explore and try out more.
Here are some examples of publications that I really like the look of. They’ve opened my eyes to so many creative ways of designing layouts.

I find it really satisfying to hold a booklet as it feels more like a finished product, rather than a piece of paper or seeing work on a screen.


Where do I see myself in the future?

Well, ideally I’d work in a small design studio when I leave college, then someday I’d like to try out freelancing as the thought of designing on my own is quite appealing as I think thats how I best work.
However, the thought of not having a steady income is quite scary and I think i’d feel quite isolated.

I guess we’ll see.


I’ve looked at design studios in quite a few different countries to suss out what cities are good for design, as I’m quite keen to move abroad after college.
I’m particularly interested in Barcelona as when I’ve visited it before I really loved it.
There are quite a few studios there that I like,


Forma and co and vasava stood out to me as their styles are not too different from my own. i love the use of colours and the balance of illustration and typography from both of them.


 Cocolia is another design studio in Barcelona that is multi-disciplinary, they do a lot of set design. There style is really bold and colourful and expressive which interests me, and they’re just really unique.

I also researched studios in Amsterdam, which is another city I’m fond of.



Well, get some solid work experience and be confident within the industry before i actually finish my degree.


Mostly just improve my work and my time management, being organised with projects is something I have really got so much better at since level 4, but i could still be better - such as the time it takes me to create designs, i want to try to work faster without jeopardising the quality of my work. it takes me so long to complete some projects because i’m indecisive and have to perfect everything. thats something i need to work on.

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