- I see myself as multi-dimensional. I'm definitely interested in the imagery side of graphic design, as opposed to layout, type, kerning and that sort of thing.
- I've always been interested in loads of different mediums and fields, and I constantly feel an urge to try everything.
- I don't like to limit myself to one type of graphic design, or at least I feel it's too early for me to decide on that as I'm still growing and building my skills.
- That being said, this year I need to bring together my interests so that I can channel them into particular mediums, so that I can really improve my knowledge in particular areas
- When it comes to my style, I approach briefs with an illustrative and expressive touch, although I wouldn't say I'm an illustrator... but that might be in my future.
- I like to create hand rendered design that is unique to me as that is what I find most fulfilling.
- I prefer creating my own typeface than using someone else's, it just doesn't feel right to me.
- I prefer to work independently rather than in a group, and I think that's because I lack confidence in my work, so I don't like to share my ideas with other people, or I just feel uncomfortable I really want to change that this year as I gain confidence but that is something that I hope will change over this year as I gain more confidence in my work, as I think that's the problem.
EXTENDED PRACTICE
- I'm interested in projects that let me get really creative, like creating a publication, which is something I can get very hands on with - like binding, shape, page design... it's telling a story through visuals and I love the end result of a book, as it's physical and feels much more like an object (????)
- This also relates to book cover design, as thats more focused and obviously putting a story into a visual context.
- Branding is another area I'd like to explore further, my COP last year was about semiotics in political branding and how values are conveyed in brands. I found it a really engaging exploration and I learnt a lot about how it works.
- I'm interested in the psychology behind graphic design, which is really prominent in branding.
- In terms of what area of branding, I want to stay away from corporate
10 BRIEFS
- The 10 briefs aren't all completely planned out, such as the competition briefs... I think I'd like to do a D&AD or YCN brief, but I'll leave that until more information comes out.
- With live briefs, I know someone who is starting a freelance bar tending business, and the branding is awful so they said I could rebrand them.
- I'll definitely do a brief from a visiting professional, ????????
- For collaborative briefs, I've already planned to create some kind of publication or zine with someone off printed textiles, which I think will be a learning curve as it's mixing two disciplines and getting the best of both worlds. I think I much prefer that kind of collaboration rather than with someone who has the same practice, as you can gain someone else's knowledge and they can add something that you would never be able to.
- I find collaboration with other graphic designers harder and a little more complicated, so it will be good practice to do this this year. I haven't sorted that brief out yet, but would possibly like to do something with branding.
- Some other ideas for projects I have are personal projects such as creating a zine or book of the photographs I took over summer
PPP
- This year I'm going to try to visit some studios and engage with designers, so that I can learn what I would kind of workplace I'd be best suited to. From that I'll try getting hold of a placement, ideally somewhere abroad as I think it would be a really valuable experience and something that I'd probably regret not trying out. If that doesn't work out then ideally London or Leeds so it can be flexible.
- I want to definitely rebrand myself soon as this will help with getting a placement and communicating what kind of designer and person I am.
Context of Practice
- How branding uses colour psychology and semiotics in order to attract consumers.
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