Hyperloop // Presentation

The full presentation -

https://drive.google.com/file/d/0B22mAYQ8sGRxUC03MTU3S1pxMzQ/view?usp=sharing

Below are the slides that I talked through, and my notes that I used.

Freedom /Possibilities
Hyperloop gives people an amazing opportunity to work in a city that is over 300 miles away but with a normal commute time. Uprooting and moving cities for a job will no longer be necessary.

Hypergroup will be discount travel for groups of people travelling together. This will make it cheaper for larger groups of people to visit cities, this could open up new possibilities for students and school children (especially with school trips being so expensive). The bigger the group the bigger the discount, the maximum would be 15% off for a group of 28 (one capsule).

Illustrative posters

Following on from finding the original illustration we came across, we took it upon ourselves to create vector illustrations from each cities landmarks using soft colours and minimal features.
By doing this, we are trying to lure in customers and tempt them into taking a break from everyday life by focusing on the destination.
The destination is our main selling point and we are giving them a very efficient transportation system to this place.
It's a change from cold, hard travel advertisements, its something that may catch peoples eye through its simplicity.

• romantic
• bring class back
• advertising the city or the place
• aswell as a range of different posters advertising normal stuff
• for a different market

Destination
Going back to the card design, we have created a marketing campaign that lets the customer do the work for us, essentially. The card has a similar shape to a viewfinder, giving them an opportunity to share their experiences through a hashtag on social media. This would hopefully persuade potential customers into using Hyperloop by using the destination as an exciting selling point, while also keeping people who are already customers interested, --- they can see it in their camera roll, gives them a sense of wow i'm really going somewhere
(speak about hashtag!)

I worked on the main brand's colours, the ticket design, and the illustrations.

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Feedback we got from the judges:

• Strong idea of 'travel less, explore more' - we have a clear concept of destination.
• Everything is strong but there is too much going on - there isn't a clear picture of what the brand looks like, the slogan isn't proven by all the content.
• The ticket card is a great idea, but is it appropriate for this? How does the idea of 'explore more' come into it?
• One of us thinks like an advertiser, as the marketing and the concept behind everything is very strong. (This would be Helen, as she was very good at the marketing side of things)
• The illustrations were very positively received, they are really strong but yet to be explored (they were only a small part of the whole brand). I have a style of illustration that is strong. ("extra points for whoever did the illustrations")
• Johnny was facing the screen a lot,  and they picked up at that and said at the end that he should have made more eye contact
• The presentation was very clear and paced, so they could take in the information.

Evaluation

This project has been challenging and really valuable. Creating a brand for transport is something I would never choose to do, but by being thrown into it I've learnt a lot about myself as a designer but also the marketing and deep thought behind brands.

As a group we effectively pooled together our strengths, as we are all very different designers. This created a balance of different strengths that is crucial when working in a group.

Its not something I would choose to do again, which is a good thing to learn - I know now that this isn't my forte and I can't express myself well enough with this kind of work.

This project has been a good way to get used to collaboration and working with new people - Vanessa and Helen are people I haven't talked to much before, so I got used to communicating my ideas and speaking up. That is something that will help me adjust to working life after college.

The set up of the brief felt like it was for a real client, which I found very effective and good preparation for the real world as I've never done work for a client before.

Hyperloop // Thursday meeting

Helen had booked a print slot in advance for today, which was at 11am. Johnny had been working on the booklet, but ended up being late and had other commitments so me and Helen edited the files and the booklet, which were not ready for print when they needed to be - meaning we had to come back in drop in.

I changed some features of the posters that Johnny had made as they had some typos and the layouts didn't look complete.

We discussed how much text to put in and what posters to put in for them to tear out- We decided on the San Francisco illustration poster.

Printed booklet, decided to print 10, me and Johnny later folded them and put them together.

We went through presentation, changing small parts and deciding who will talk about what. Mostly we each will talk about things that we have focused on individually, as this means we have more insight and can probably explain it better under pressure.

Hyperloop // Wednesday meeting

I have developed the design of the Hyperloop card further. I've experimented with slight changes in the shape of the edges, and the amount of area cut out - while doing this I have taken into account the practicality of each. Some are too thin and would break. The design on the far left below seems the most appropriate, and there is a good amount of space to add design features.

Colour wise  - I have picked a dark purple-blue shade which gives it colour but is quite sophisticated and not overbearing.

I took the Hyperloop logo that we have already created and layered it over the top part of the card, creating interesting new shapes. This creates a wave effect that suits the brand.

Through adding lighter shades of blue and orange, a feeling of travel and holiday has been added - the yellow-orange has connotations of sunshine and good weather, while the blues are the sky and sea. The stark contrast between the orange and the blues makes the logo very readable and clear from a distance.

I added a small amount of informatino to the card, such as how to use it and a helpline to call. I looked at Oyster cards to get an idea of what information should be used.

I got good feedback from everyone. Johnny suggested I try black rather than blue for the main colouring - when I did, I saw that it is really too dark and doesn't work.

I went back to the blue but made it much darker, making the logo and text clearer.

Johnny decided to lasercut the ticket so that when we are presenting they can get a feel for the size of it and hold it in their hands.

I carried these designs over to a poster context, showing how it could be used to include in pictures of the destination.

I posted the poster on Facebook for some feedback

some feedback on the poster

Hyperloop // Tuesday meeting

I sent Johnathan the illustrations to use in posters as he is going to have a try now.

We talked through the presentation which Helen is currently working on - what order? what should we end with?

We came back to the idea of the ticket card - something similar to an Oyster card - to have as an alternative to the app, which will have barcodes on it. Helen said that having both is a good idea as not everyone will have a smartphone and we are trying to be available to everyone.

I first came up with some simple shapes for small scan cards that could easily fit onto key rings or slot into wallets. But I brought up some the downfalls of this: maybe they would be too small as not everyone would be carrying the keys handy like their wallet - which is what most travel cards fit to.

We discussed how we want to make something unique, but obviously practical. Helen suggested that we could have the logo cut out, so I tried it out. I think it looks quite effective, but maybe still a little too ordinary or similar to an Oystercard (some feedback I got)

We returned to Johnny's idea of a hollow ticket that 'saves plastic' - but we discussed how this wouldn't be saving anything as to make the ticket the middle would have to be cut out!

Me and Helen pointed out how the hollowness would make it impractical and hard for the chip to fit in, and could be bent or broken easily.

I said maybe it could work if one side was thicker, like the images above.

The others agreed that this could work better, so I said I would experiment and see what I could do with this, while Johnny wanted to try out a less practical idea that would be more like a cube, that could fit into your seat to activate the light and other features (energy saving)

Helen also pointed out that it looks like a polaroid - so as a marketing tool we could encourage Hyperloop customers to take a photograph through the ticket and share it. 'Stay in the loop!'

Personal branding // Website development

I have decided to purchase a year of Squarespace, as it seems very easy to navigate and an effective way of displaying my work in my own way, rather than on Behance where that isn't much flex

I played around with different font sizes, layouts etc and spent a while creating what I found most appropriate.

Hyperloop // Monday meeting

Helen suggested a gradient to use for the LA imagery.
Johnathan disagreed about the colour scheme I have come up with, but I was glad to hand it over to him as I was having difficulty.

Hyperloop // Friday meeting

I showed the group my ongoing development of my second illustration that I have started, which is for the Los Angeles poster. I have chosen an image of the Griffith Observatory that is in LA, as I wanted to steer clear from the usual imagery of palm trees and things associated with Hollywood. Showing something new could spark curiousity in people.

Live tracing has been harder with this image as the building is light in colour, with the shadows being delicate. I tried many different contrast and level settings but not all of the image could be transferred into a vector. Due to this I had to manually add details myself using the line and shape tools.

I finished the design and played with the colours that could be used in both posters. I've found this really tricky, as I'm not used to working with the context of public transport and the like. I discussed them with the group and Johnny wants to take over and try making the posters of the illustrations.

Personal branding // Initial ideas

To spark some ideas I started drawing what came to mind, trying to think about my style and ethics.

I want to create something illustrative and quite playful, to mirror my style.

After some initial drawing, I did more sketching using Posca paint pens - something I love using and that reflects the expression and fluidity in my work. 

I have tried many different combinations and have struggled to find something that truly represents me - I am still figuring that out! So i have decided to use my handwritten name as that has no connotations attached quite like imagery does. Using my handwriting makes it personal to me as a creative individual.

I will use it on my website and possibly other places to give myself some identity, but through this task I have realised that creating business cards is not for me - I would rather keep things digital and website based so that I can have flexibility.