Hyperloop // Presentation

The full presentation -

https://drive.google.com/file/d/0B22mAYQ8sGRxUC03MTU3S1pxMzQ/view?usp=sharing

Below are the slides that I talked through, and my notes that I used.

Freedom /Possibilities
Hyperloop gives people an amazing opportunity to work in a city that is over 300 miles away but with a normal commute time. Uprooting and moving cities for a job will no longer be necessary.

Hypergroup will be discount travel for groups of people travelling together. This will make it cheaper for larger groups of people to visit cities, this could open up new possibilities for students and school children (especially with school trips being so expensive). The bigger the group the bigger the discount, the maximum would be 15% off for a group of 28 (one capsule).

Illustrative posters

Following on from finding the original illustration we came across, we took it upon ourselves to create vector illustrations from each cities landmarks using soft colours and minimal features.
By doing this, we are trying to lure in customers and tempt them into taking a break from everyday life by focusing on the destination.
The destination is our main selling point and we are giving them a very efficient transportation system to this place.
It's a change from cold, hard travel advertisements, its something that may catch peoples eye through its simplicity.

• romantic
• bring class back
• advertising the city or the place
• aswell as a range of different posters advertising normal stuff
• for a different market

Destination
Going back to the card design, we have created a marketing campaign that lets the customer do the work for us, essentially. The card has a similar shape to a viewfinder, giving them an opportunity to share their experiences through a hashtag on social media. This would hopefully persuade potential customers into using Hyperloop by using the destination as an exciting selling point, while also keeping people who are already customers interested, --- they can see it in their camera roll, gives them a sense of wow i'm really going somewhere
(speak about hashtag!)

I worked on the main brand's colours, the ticket design, and the illustrations.

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Feedback we got from the judges:

• Strong idea of 'travel less, explore more' - we have a clear concept of destination.
• Everything is strong but there is too much going on - there isn't a clear picture of what the brand looks like, the slogan isn't proven by all the content.
• The ticket card is a great idea, but is it appropriate for this? How does the idea of 'explore more' come into it?
• One of us thinks like an advertiser, as the marketing and the concept behind everything is very strong. (This would be Helen, as she was very good at the marketing side of things)
• The illustrations were very positively received, they are really strong but yet to be explored (they were only a small part of the whole brand). I have a style of illustration that is strong. ("extra points for whoever did the illustrations")
• Johnny was facing the screen a lot,  and they picked up at that and said at the end that he should have made more eye contact
• The presentation was very clear and paced, so they could take in the information.

Evaluation

This project has been challenging and really valuable. Creating a brand for transport is something I would never choose to do, but by being thrown into it I've learnt a lot about myself as a designer but also the marketing and deep thought behind brands.

As a group we effectively pooled together our strengths, as we are all very different designers. This created a balance of different strengths that is crucial when working in a group.

Its not something I would choose to do again, which is a good thing to learn - I know now that this isn't my forte and I can't express myself well enough with this kind of work.

This project has been a good way to get used to collaboration and working with new people - Vanessa and Helen are people I haven't talked to much before, so I got used to communicating my ideas and speaking up. That is something that will help me adjust to working life after college.

The set up of the brief felt like it was for a real client, which I found very effective and good preparation for the real world as I've never done work for a client before.