Hyperloop // Wednesday meeting

I have developed the design of the Hyperloop card further. I've experimented with slight changes in the shape of the edges, and the amount of area cut out - while doing this I have taken into account the practicality of each. Some are too thin and would break. The design on the far left below seems the most appropriate, and there is a good amount of space to add design features.

Colour wise  - I have picked a dark purple-blue shade which gives it colour but is quite sophisticated and not overbearing.

I took the Hyperloop logo that we have already created and layered it over the top part of the card, creating interesting new shapes. This creates a wave effect that suits the brand.

Through adding lighter shades of blue and orange, a feeling of travel and holiday has been added - the yellow-orange has connotations of sunshine and good weather, while the blues are the sky and sea. The stark contrast between the orange and the blues makes the logo very readable and clear from a distance.

I added a small amount of informatino to the card, such as how to use it and a helpline to call. I looked at Oyster cards to get an idea of what information should be used.

I got good feedback from everyone. Johnny suggested I try black rather than blue for the main colouring - when I did, I saw that it is really too dark and doesn't work.

I went back to the blue but made it much darker, making the logo and text clearer.

Johnny decided to lasercut the ticket so that when we are presenting they can get a feel for the size of it and hold it in their hands.

I carried these designs over to a poster context, showing how it could be used to include in pictures of the destination.

I posted the poster on Facebook for some feedback

some feedback on the poster