We talked through the presentation which Helen is currently working on - what order? what should we end with?
We came back to the idea of the ticket card - something similar to an Oyster card - to have as an alternative to the app, which will have barcodes on it. Helen said that having both is a good idea as not everyone will have a smartphone and we are trying to be available to everyone.
I first came up with some simple shapes for small scan cards that could easily fit onto key rings or slot into wallets. But I brought up some the downfalls of this: maybe they would be too small as not everyone would be carrying the keys handy like their wallet - which is what most travel cards fit to.
We discussed how we want to make something unique, but obviously practical. Helen suggested that we could have the logo cut out, so I tried it out. I think it looks quite effective, but maybe still a little too ordinary or similar to an Oystercard (some feedback I got)
We returned to Johnny's idea of a hollow ticket that 'saves plastic' - but we discussed how this wouldn't be saving anything as to make the ticket the middle would have to be cut out!
Me and Helen pointed out how the hollowness would make it impractical and hard for the chip to fit in, and could be bent or broken easily.
I said maybe it could work if one side was thicker, like the images above.
The others agreed that this could work better, so I said I would experiment and see what I could do with this, while Johnny wanted to try out a less practical idea that would be more like a cube, that could fit into your seat to activate the light and other features (energy saving)
Helen also pointed out that it looks like a polaroid - so as a marketing tool we could encourage Hyperloop customers to take a photograph through the ticket and share it. 'Stay in the loop!'
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