Hyperloop // Group work & brand strategy

When we talked through the project in our group on the first day, we agreed to go away and research and think, and come back to each other the next day (wednesday).

Wednesday
When we came back together, we all admitted that no strong ideas had come to us yet as initial research was still ongoing.

I created a Facebook group for us to easily correspond when not in college:

I suggested that we put together a brand strategy, so that we can make Hyperloop's identity clear for us all before moving forward.

After looking online I found a useful strategy template, which I filled out with help from the others.

I posted it on the group so everyone could see it on their screens while we talked.

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Brand vision
The revolution of transportation. Allowing the world to transport people and goods inexpensively, safely and at high speeds.

Brand values
inexpensive travel
safe and weatherproof transport
environmentally friendly
fast and efficient travel

Audience profile
Everyone who wishes to travel, with a focus on people travelling for business.

Brand promise
Not yet decided

Brand story
Not yet decided

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After discussing this, we agreed to come back together on Monday with clearer ideas.